Building
your publication
No one doubts the importance of selling magazines and newspapers via subscriptions, primarily because sales are guaranteed in advance. But perhaps the greatest value inherent in promoting subscriptions sales is that you gain access to your customers’ information via the resulting database and subscription management system.
In this area of customer relationship marketing, loyalty programs and direct one-to-one customer contact, it is essential that customer information is captured, stored and then utilised. Staying in contact with your customers (by using our subscription fulfilment software) stimulates loyalty and reduces the chance of them defecting to competitor publications.
Subs Plus allows you to create a dynamic interface between your web site and Subs Plus - allowing customer self-service for ordering, renewals and enquiries. Not only do you reduce your labour costs, but you enhance the subscriber experience by allowing them to see the status of their subscriptions - online and in real-time.
Subs Plus reports allow you unlimited access to Campaign Response Reports, Renewal Analysis, complete financial information as well as valuable information regarding the trends of your subscriber base.
Subs Plus has a comprehensive renewal program, ensuring that all your subscribers are offered two, three or more renewal efforts with unlimited flexibility of timing and different rates and offers.
Subs Plus guides you in the many ways of acquiring and keeping your subscriber base.
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How the Subs Plus Call Centre works for you
Dedicated subscription call centre facilities using Subs Plus mean DCA are able to offer a complete end-to-end direct marketing communication service.
You will be guaranteed:
- subscriber management handled by expert, trained magazine focussed staff
- all campaign solutions managed from commencement to completion
- data integrity is assured
- extensive reporting facilities allows you to monitor and develop new promotional campaigns.
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